Branding & Packaging
Ronaldo, the maker of real Norfolk ice cream, is one of the region’s best-loved brands. Established in 1983, its Victorian-style ice cream barrow is always a welcome sight on the streets of Norwich. Founder Simon Edye’s passion for luxury ice cream has made him something of a real-life Willy Wonka – he’s concocted over 200 unique recipes to date.
Long-time fans of their ice cream ourselves, we approached Ronaldo with ideas to modernise their brand and packaging. The Ronaldo team liked our thinking, and gave us the go-ahead to bring our visions to life.
For us, it was the Ronaldo ice cream barrow that had to take centre stage – an iconic feature of the brand, from which all subsequent design work took its cue. As a nod to the brand’s street-trading origin, we created a barrow-shaped cardboard wrap to house each ice cream tub. And we established consistency of style across the product range, crafting new illustrations to suit each flavour.
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