Ronaldo Ices

Ronaldo spoon and potRonaldo spoon and pot

Ronaldo Ices

Branding & Packaging

Ronaldo, the maker of real Norfolk ice cream, is one of the region’s best-loved brands. Established in 1983, its Victorian-style ice cream barrow is always a welcome sight on the streets of Norwich. Founder Simon Edye’s passion for luxury ice cream has made him something of a real-life Willy Wonka – he’s concocted over 200 unique recipes to date.

Long-time fans of their ice cream ourselves, we approached Ronaldo with ideas to modernise their brand and packaging. The Ronaldo team liked our thinking, and gave us the go-ahead to bring our visions to life.


For us, it was the Ronaldo ice cream barrow that had to take centre stage – an iconic feature of the brand, from which all subsequent design work took its cue. As a nod to the brand’s street-trading origin, we created a barrow-shaped cardboard wrap to house each ice cream tub. And we established consistency of style across the product range, crafting new illustrations to suit each flavour.

Ronaldo icon design
Ronaldo icon designs
Ronaldo packaging frontRonaldo packaging front
Ronaldo packaging above angle
Ronaldo packaging angle
Ronaldo spoonRonaldo spoon


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